We are proud to celebrate a major milestone with our partners at Utah Transit Authority (rideuta.com): the successful launch of their new account-based ticketing system.
Over the past two years, we’ve worked side by side with UTA to roll out new ticket vending machines, platform validators, and bus validators across the system — all built toward this launch. Riders can now load value onto their FAREPAY Card or account at a TVM or retail location and immediately be ready to tap to ride. Students and employees using institutional IDs can keep riding exactly as they always have. New web portals for riders, institutions, and UTA customer service teams are live too, giving everyone real-time visibility into the system.
And there’s more ahead: UTA is preparing to introduce open payment, so riders will soon be able to tap a contactless credit card or mobile wallet directly at the point of service.
Congratulations to the entire UTA team on this launch, and thank you for your continued partnership. We’re looking forward to what’s next.
You want to learn more about our Account-based Ticketing? Click here.
